A software company for contract manufacturers.
GOAL: Create informational illustrations to make the website more approachable and user-friendly.
SOLUTION: I used clean, playful lines to create simple — yet engaging — stick characters to give the website the friendly feel the client was looking for.
LA MÉRE CLOTHING
A clothing line designed for nursing mothers.
GOAL: Create an animation focused on their innovative clothing.
SOLUTION: I used playful lines and strokes, a minimalist color scheme of soft hues, and fun and unbounded script lettering to show how this down-to-earth company understands the needs and wants of the everyday mom. I created a 1-minute video and the following 8-second animated gif:
RHINO GLOBAL PARTNERS
An organization doing hurricane cleanup and rebuilding.
GOAL: Create a logo that illustrates their company vision.
SOLUTION: I illustrated two hands holding up a globe to show Rhino’s mission to provide relief for communities in need across the world. I kept the fonts bold and sharp to show how the company seeks to restore strength and power to the damaged neighborhoods they restore.
A Texas-based chain restaurant.
GOAL: To build brand awareness for Abuelo’s 40 different locations.
SOLUTION: Using the brand colors and fonts in line with corporate branding, I created fresh and original designs each week to promote specials, national holidays, loyalty program announcements, etc.
A hair salon in Clifton Heights, Pennsylvania.
Goal: Promote Back-to-School Special and Wash & Curl Wednesdays with in-house fliers.
Solution: I used geometric shapes and dynamic, bold fonts to make each promotion pop with the intention of grabbing customers’ attention to encourage more appointments.
An ice cream parlor.
Goal: Create a modern logo design for a potential client.
Solution: To modernize the traditional ice cream parlor branding, I designed this fun and playful font in a creamy and bright color scheme reminiscent of ice cream. In black and white, the logo is elevated to look more sleek and fancy.